Mentoring v coaching
I often get asked what is the difference between a professional mentor or coach. The following is my definition:
Mentor: Builds capabilities through developing a relationship. Through imparting knowledge, experience and drawing similarities. Lets formal engagement.
Coach: Is goals and performance based. Set a target and the success factor is to perform to achieve that goal. Formal almost a consultancy basis.
Mentoring
This is the most personal and impactful offering, nurturing someone through the career objectives whilst maintaining balance between personal and professional lives, which even today something that I must work on constantly.
I conduct mentoring sessions Face to Face and Virtually.
I limit the number of mentee’s I take on in any given year, to ensure I can give the required focus to the relationship.
If interested please contact me and lets find the right program for you.
coaching
Do you have a specific goal you want to achieve? A product launch, a new campaign methodology.
So you have the endgame in mind, but need a partner to drive you to performing at your best! This is program is bespoke based on the program of work, and the depth your would like my involvement.
In our profession, no two queries are the same. Contact me, and lets discuss how I may help.
“Darren and I spoke monthly for over a year and in that time he helped me to strengthen my personal brand and solve a range of business challenges. Darren’s wealth of experience and ability to think creatively meant he was able to help no matter what the challenge. Most importantly, however, was his approachability, genuine interest and care for the work we did together. I highly recommend Darren as a mentor and I am grateful for all of the effort and energy he invested.”
“When I first contacted Darren, I was just starting out at a technology startup as their Marketing Manager and was facing a real challenge in both building internal understanding of Marketing, and creating a profitable, sustainable model that would see us grow over the next five years.
There was no brand awareness or organic presence, as they had previously changed the brand and product positioning many times. They wanted to expand into new markets very quickly, however internally there was very little understanding of the purpose and business of Marketing. The budget was low, and expectations were very high.
I met Darren at an event previously and had always been impressed with his knowledge, experience, and enthusiasm for Marketing.
When I heard through the network he was offering his services as a mentor I knew it was the opportunity I needed to really kick-start this next stage of my career. I reached out to him shortly after and we started meeting once or twice a month. Looking back on what I have achieved with Darren’s help, I know it was the best decision I could have made.
Darren’s infinite wisdom and marketing knowledge has been crucial to my success in building a ground up marketing strategy and securing more budget. His invaluable insights into stakeholder management, creating tangible ROI, and building brand equity have helped me consistently perform above and beyond expectations.
My bosses are so impressed with what Darren has helped me to create that they are already discussing advancing my career to CMO within the next year!
His approach is fantastic - he is always there to support and goes out of his way to help you succeed. He has a real, personal investment in the success of his clients and know I can trust him completely. Being mentored by Darren is the best, most constructive decision I could have made for my marketing career and I would recommend him to anyone who is facing a challenge they want to overcome in their career
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